There Are Lots Of Ways To Get Home Safely... ALL YOU NEED IS ONE!

ANBL Launches Important Responsibility Campaign for the Holidays

Alcool NB Liquor wants New Brunswickers to plan ahead and make arrangements for getting home safely this holiday season.

The Corporation will deliver its proactive message during the holiday period through a multi media campaign unveiled during its official launch today in Fredericton.

"The holiday season presents many opportunities for socializing," said ANBL President & CEO, Dana Clendenning. "We want to encourage people to make good choices, to ensure they get home safely."

The "Getting Home Safely" campaign uses humorous fictional characters to deliver this very serious message. The campaign features newspaper ads as well as posters, t-shirts and mock business cards to be used at corporate liquor stores in support of the campaign. An interactive website featuring the characters of the campaign and offering games and prizes will also promote the social responsibility campaign.

The campaign is being run to various degrees in the four Atlantic Provinces and cost shared by the liquor boards.

"This initiative is the beginning of a renewed commitment by ANBL to increase its participation in programs that promote responsible use of beverage alcohol," said Clendenning. "We take our social responsibility mandate seriously and we intend to challenge ourselves to do even more."

Check out the website http://www.lotsofways.com/

Article Source:
http://www.nbliquor.com/whats-new.asp#Responsibility